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Maternity & Family Benefits

5 reasons why maternity should be at the top of your benefits to-do list

January 17, 2020

There are countless options available to employers and health plans in the benefits marketplace — it's understandably difficult to determine which ones will provide the greatest return on investment for your organization and have the greatest impact on your employees and members. In addition, resources for benefits are often limited, so it's not always a question of how to cover all areas of health and wellness for your members, but which few benefits, or even which single benefit, you can incorporate this year.

At first glance, it's easy to assume that investing in maternity & family benefits isn't the most effective use of your benefits dollars — it sounds specific and perhaps limited. In fact, the opposite is true: maternity & family benefits offer the greatest return on investment of any benefits solution. If you have one dollar to spend, you should spend it on maternity. 

The reasons why are simple:

  1. Millennials make up most of the workforce: 50% today, and 75% in the next five years 
  2. Millennials want good benefits and make decisions based on whether or not they're offered
  3. Millennials have very high maternity healthcare costs
  4. Employers and health plans need to offset high costs of care
  5. Employees and health plan members desperately want more maternity & family support

Support for maternity & family directly impacts over a quarter of any given organization, and maternity & family healthcare costs are high — a single preterm birth costs an average of $144,692 for the NICU stay alone, and there are dozens of other high-risk, high-cost, preventable complications associated with maternity & family.

Investing in a maternity & family benefits solution reduces your healthcare costs dramatically, leads to high satisfaction from your employees and members, differentiates you from competitors, and supports diversity & inclusion initiatives.

Ovia Health is a cost-effective solution using machine learning to quickly identify high-risk members and provide them with the resources they need to avoid negative health outcomes — improving health and reducing costs. Members interact with Ovia an average of 30+ times each month, ensuring that the benefits you provide are hard at work. 

Maternity should be #1 on your to-do list, and Ovia Health is the #1 maternity & family benefits solution. Reach out to learn more today.

  • To learn more about Ovia Health for Health Plans, click here.

  • To learn more about Ovia Health for Employers, click here.