Marketers are always looking for new and innovative ways to reach their brand’s audiences, especially as technology expands communication capabilities and new channels emerge. It’s easy to adopt an “out with the old, in with the new” mentality, but we learned in this webinar that we shouldn’t be so quick to discount traditional marketing channels like email. Instead, marketers should reexamine the way they’re using the channel to make sure they’re leveraging it to create strong customer connections. Justine Jordan, VP of Marketing at Litmus teamed up with Ovia Insights’ own Greg Scott, Senior Campaign Strategist, to talk about how to create an email marketing strategy that accomplishes just that. Using real examples from well-known brands, Justine showed us that when email is done well, it can help build a brand’s audience, keep that audience engaged, and provide unique experiences only possible with email. Here are a few other highlights of what Justine and Greg covered during the webinar:
- How millennial preferences stack up against those of other email subscribers
- Why mobile matters, and how to optimize your brand’s emails for mobile subscribers
- Why it’s better for customers to unsubscribe than to report your brand as spam (and tips on how to ensure you stay out of the spam folder!)
Watch the webinar recording to get these and more Insights from Justine, with actionable takeaways to improve your email strategy.