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Maternity & Family Benefits

Celebrating working motherhood

May 9, 2019

Making the decision to become a parent should be celebrated, by your community and your workplace! This Mother's Day, we want to talk about what we can do to better support women who are growing their families and their careers.

Women make up nearly half of today’s workforce, and employers must start building culture and benefits infrastructures that facilitate a smooth transition into parenthood and allow for continued growth in the workplace. Ovia Health's 2017 Motherhood in America survey found that there’s a gap between the benefits and support that women need and what is currently being offered by employers. We uncovered that 34% of women decide to leave their job after they have a baby, with a majority making that decision before their baby is born. And, most shocking, 67% of women believe their workplace was not a good place for new mothers.

To help employers better support women and families, we partnered with the National Business Group on Health (NBGH) to conduct further research diving into the modern experience of women in the workplace and identify the precise support that working women need:

  • Paid leave — personal and parental — was the most highly desired benefit, with 84% of respondents identifying this as a crucially important.

  • Health-related benefits such as maternity benefits, infertility benefits, and mental health resources were of interest to 46% of respondents.

  • Flexibility scheduling and part-time work was the next most sought-after type of benefit, 61% of respondents agreed.

  • Parenting benefits (including childcare discounts and subsidies, onsite childcare, emergency backup care, breastfeeding support, new parent support groups, and educational resources) were the next most desired benefits, according to 53% of respondents.

Great employers listen to and evolve with their employees. With an increasing number of millennials in the workforce prioritizing benefits, employers need to focus on providing comprehensive maternity and family benefits that meet their employees where they are and make it easy for them to access, understand, and use their benefits. Employers can benefit from partnering with organizations that can help them better understand what their employees want, which will help minimize talent churn, boost recruitment efforts with millennials, and reduce healthcare spend.

Ovia Health's benefits help women and parents grow their families and their careers. We also have innovative partnerships to address the challenges working moms face on a daily basis, such as our partnership with Milk Stork, the first-of-its-kind service for traveling moms who need an easy solution for getting their breast milk to their babies back home. Our goal is to help women feel more confident in their roles as working parents and change the way women and families are supported in the workforce.


To read more about these survey results, become an NBGH member and download our whitepaper, The Parent Package or watch our joint webinar.