best baby bath and skin products

The best products in baby bath and skincare

The best baby bath and skincare products, according to Ovia parents.

What are the Ovia Family Awards?

Each year, we ask Ovia parents to vote for their favorite family products, including the skin products that they count on to provide everyday moisture, soothe baby eczema, and protect delicate skin from the sun. 

This year, we collected 40,000 votes and thousands of thoughtful recommendations from parents to find the best-of-the-best, tried-and-true products worthy of an Ovia Family Award. When you see the Ovia Family Award seal, you know the product you’re buying was selected by parents who’ve used it, trust it, and can genuinely recommend it to other families. To find the full list of Ovia Family Award Winners, tap here

In this category, we’re giving awards for:

  • Best everyday skin lotion
  • Best lotion for sensitive/eczema prone skin
  • Best baby sunscreen
  • Best baby bath wash or shampoo
  • Best diaper rash treatment

All products featured are independently selected. When you buy something through our retail links, we may earn an affiliate commission.


Best everyday skin lotion: Aveeno Baby Daily Moisture Lotion

Best lotion for sensitive/eczema prone skin: Aveeno Baby Eczema Therapy Moisturizing Cream

Best baby sunscreen: Aveeno Baby Continuous Protection Sunscreen SPF 50

Best baby bath wash or shampoo: Aveeno Baby Wash and Shampoo

In the baby bath and skin product category, Ovia parents again and again come back to Aveeno. They trust Aveeno’s daily moisturizer, eczema cream, sunscreen, and baby wash — making your shopping list easy. 

Parents love Aveeno products for their gentle but effective moisture that never feels greasy. But don’t take our word for it, here’s what they’re saying about Aveeno!

Best everyday skin lotion: Aveeno Baby Daily Moisture Lotion

“Greatest when it comes to baby dry skin and works just as good on us mommas.”

“Soaks in all and doesn’t have a greasy or sticky feeling residue.”

“Our son has eczema and it is the best lotion for him. No irritation or burning.”

Best lotion for sensitive/eczema prone skin: Aveeno Baby Eczema Therapy Moisturizing Cream

“Great for sensitive skin. My toddler uses this daily.”

“Thick and creamy for long lasting moisture.”

“Great for eczema as a newborn!”

Best baby sunscreen: Aveeno Baby Continuous Protection Sunscreen SPF 50

“This is what we use and the kids have never had even a slight sunburn.”

“Goes on very thick so you don’t need much. Aveeno makes a “face stick” which is so much easier than the cream for doing a baby or toddler’s face.”

Best baby bath wash or shampoo: Aveeno Baby Wash and Shampoo

“So gentle, smells wonderful and gets baby nice and clean.”

“Great for sensitive skin and not harsh with baby!”

“Super gentle for our son with eczema.”

Ready to shop Aveeno products?

  • Aveeno Baby Daily Moisture Lotion
  • Aveeno Baby Eczema Therapy Moisturizing Cream
  • Aveeno Baby Continuous Protection Sunscreen SPF 50
  • Aveeno Baby Wash and Shampoo

Best diaper rash treatment: Bourdreux’s Butt Paste Maximum Strength Diaper Rash Ointment

Diaper rash is a common (really, 1,500 parents voted in this category) but frustrating reality for many babies and toddlers. And if you’ve tried it all — frequent changes, snug (but not tight) diapers, and air drying — and the ointment you’re using just isn’t cutting it, Ovia parents recommend Bourdreux’s Butt Paste Maximum Strength Diaper Rash Ointment. 

Here’s what they have to say about it

“Pediatric Nurse and mama of two here: this is the stuff we use for the “bad” rashes in the hospital! 40% zinc oxide for the win!”

“I recommend this to everyone! Not everyone needs the “extra strength” kind, but they have other options! It’s a thick, creamy formula, so a little goes a long way! It’s effective at healing the rash, but is more natural than a lot of the other creams!”

“Literally clears diaper rash overnight!”

In a rush to treat your little one’s rash?

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