What are the Ovia Family Awards?
Each year, we ask Ovia parents to nominate their best-loved products and brands and tell us why these picks made such an impact on their journey into parenthood. We analyze thousands of votes, pieces of feedback, and thoughtful recommendations to determine which best-of-the-best, tried-and-true products are worthy of an Ovia Family Award. When you see our seal, you know what you’re buying was chosen by parents who’ve used it, trust it, and can genuinely recommend it to other growing families. In this category, we’re giving awards for:
- Best nursery furniture retailer
- Best crib brand
- Best changing table
- Best rocker
For all our other winners, visit our Ovia Family Awards Hub.
*All products featured are independently selected. However, when you buy something through our retail links, we may earn an affiliate commission.
Best Nursery Furniture Retailer: Target
“Affordable, great selection of styles, and durable. Our Target nursery crib and changing table are on their 6th year and third child!”
There’s something about new parenthood and Target that just go hand-in-hand, so it’s no surprise the retailer came in as the number one place to buy nursery furniture.
“Our dresser, the changing table topper, crib, mattress, and much more have been from Target. Being a former PBK employee, I was skeptical, but I am so impressed by the quality and you literally cannot beat the price! Highly recommended!”
When it comes to getting the best prices on high-quality nursery furniture, new parents overwhelmingly turn to Target (plus, parents can find everything else they need at Target such as groceries, beauty products, essential items, and apparel — like their award-winning owned children’s brand, Cat & Jack).
Whether you need a crib, mattress, bassinet, dresser, changing table, glider, ottoman, crib conversion rail, bookcase, lighting, or nursery decor, you can count on Target for an impressive, curated assortment of products at an excellent value.
“Target is a great one-stop-shop for nursery furniture! They carry some very cute cribs, changing tables, and dressers. Many are exclusive designs! Plus, if you’re an avid Target shopper like I am, you can use your rewards balance towards your total!”
When you shop for nursery furniture from Target, you’ll find tons of well-made, visually appealing options from brands like Delta Children, Simmons, Cloud Island, Badger Basket, 4moms, Storkcraft, Kolcraft, Babyletto, Graco, Serta, Naturepedic, and DiVinci.
“It’s Target. Can’t go wrong with Target.”
To check out more options, take a peek at our other finalists for best nursery furniture retailer:
- Delta Children
- Pottery Barn Kids
Best Crib Brand: Delta Children
“Their cribs look great. Their streamlined designs go well with any decor. They’re also fairly easy to assemble.”
Delta Children is all about creating innovative and safe kids’ furniture that doesn’t sacrifice style, and the brand’s modern cribs are no exception.
“Great quality for a great price. I was surprised at how nice the crib and changing table were. We were expecting IKEA quality because of the price, but it’s so much nicer.”
With Delta, you know you’re getting high-quality furniture at an affordable price. Parents are impressed by how sturdy and well made the cribs are. They’re easy to assemble and convert into other configurations too.
The 4-in-1 designs begin as standard cribs, then convert into toddler beds, then daybeds, and finally sofas. They’re built to last and designed to complement your child’s bedroom decor for years to come.
“Beautiful designs, sturdy, functional, and made with baby’s safety in mind! Delta is, in my opinion, the leader of the pack when it comes to cribs and other nursery furniture!”
“Super safe and secure. They don’t wobble at all like other crib brands do 90% of the time. They are just amazing.”
Safety is a top priority for Delta Children. All cribs are certified to meet CPSC and ASTM safety standards, and all designs use non-toxic paint. Not only that, but the cribs are super sturdy, secure, and long-lasting.
To research additional options, check out our other crib brand finalists:
Best Changing Table: Delta Children
“We really like our Delta changing table. Cute, affordable, and durable!”
Delta Children came in first place for best changing table brand, too, and it’s easy to see why. There are tons of sleek yet adorable designs to choose from, and parents appreciate the high-quality materials.
“Such cute modern designs and made well, not with cheap materials. Mine is also a dresser so it saves space.”
“Affordable and a lot of options to choose from.”
The contemporary, space-saving designs from Delta are available with dresser drawers or storage shelves underneath or as standard changing tables with or without wheels. Plus, they’re compatible with virtually any changing pad — some even come with a changing topper. Best of all, they’re available at agreeable prices.
Some changing tables last only through one child, and others fall apart before the first kiddo is out of diapers. But not Delta. Parents love that the brand’s changing tables maintain a like-new condition not just until potty training is complete but through multiple children.
“We got ours second-hand, and it’s still in great condition. Using it for baby #2 as well.”
Want to check out other options? Take a look at our other changing table finalists:
- Pottery Barn Kids
Best Rocker: Pottery Barn Kids
“Most comfortable chair! Perfect for lounging or nursing. Glides and reclines, which is a must!”
For many new parents, a rocker is a must-have nursery furniture item, and the options from Pottery Barn Kids shine above the competition.
“I wanted a simple rocker, and PBK had what I was looking for.”
“Beautiful and quality. And nice enough to use as an actual chair once it’s out of the nursery.”
Rocking chairs and gliders from Pottery Barn Kids come in endless styles and colors. Whether you’re looking for a straightforward design or want something with a standout aesthetic that’ll accent the decor in the rest of your home, you’ll find it at PBK.
“Love the customizable fabrics. Plus good quality.”
Pottery Barn Kids nursery chairs are available in an array of colors and materials, so you can order one that meets your exact vision and preferences. Also, most rockers come with ottomans, which are a crucial component of getting that baby-soothing rock just right.
Not only that, but all rockers and gliders are notably sturdy and dependable. They’ll last you through the baby stage, throughout toddlerhood, and beyond.
Interested in other brands? Take a look at our other rocker finalists:
- Delta Children