What are the Ovia Family Awards?
Each year, we ask Ovia parents to nominate their best-loved products and brands and tell us why these picks made such an impact on their journey into parenthood. We analyze thousands of votes, pieces of feedback, and thoughtful recommendations to determine which best-of-the-best, tried-and-true products are worthy of an Ovia Family Award. When you see our seal, you know what you’re buying was chosen by parents who’ve used it, trust it, and can genuinely recommend it to other growing families.
In this category, we’re giving awards for:
- Best maternity clothes retailer
- Best nursing bra
- Best maternity jeans
- Best recovery wear
For all our other winners, visit our Ovia Family Awards Hub.
*All products featured are independently selected. However, when you buy something through our retail links, we may earn an affiliate commission.
Best Maternity Clothes Retailer: Motherhood Maternity
“Their clothes were so comfortable and made me feel pretty during a very sensitive time. Their clearance section was so great for my budget too!”
Dressing the bump is often easier said than done. Throughout pregnancy, it can feel almost impossible to find comfortable clothes that not only fit but that are also flattering. And that’s where Motherhood Maternity comes in.
“Such comfy clothes!! And the prices are great too. Affordable, functional, and comfortable pieces. I think that’s all you really need, right??”
When it comes to what to wear from the first trimester through the fourth, Motherhood Maternity has mamas’ backs (and bumps). Whether you need something that keeps up with your changing body or supports your postpartum recovery, you’ll find styles and solutions to comfortably fit, flatter, and support. Ovia parents absolutely love the customer service as well.
“Everyone that works there is so friendly and helpful. And it’s affordable clothing (some of which I still wear).”
“Unfortunately, many of the actual stores closed, but the online site/store is still open and now super discounted, making the clothing and items super affordable.”
If you can’t find an open store in your area, fear not! The Motherhood Maternity website has an excellent selection of items for every stage and every occasion. The prices are on point too.
“Motherhood Maternity literally has every piece of clothing you will want and need!!! I looveee their leggings. And they even have postpartum clothes!”
To check out more options, take a peek at our other finalists for best maternity clothes retailer:
- Old Navy
Best Nursing Bra: Kindred Bravely
“They have the best range of sizes, and the quality is definitely superior to other brands!”
Kindred Bravely Nursing Bras are made of ultra-soft, breathable fabric with functional features to make your life easier. Designed by a nursing mom, they’re so comfortable you won’t want to take them off!
“Hands down, the best pumping bra. Hands-free built-in! And so soft and comfy.”
Ovia Parents loved that the nursing bras from Kindred Bravely come in standard sizes small through extra-large, as well as busty small through extra-large, which accommodate sizes DD and up. Overall, the nursing bras fit women who wear sizes 30B through 42I.
“Most of us are NOT in the A–DD size range. Kindred Bravely makes bras for everyone, even those of us who have breasts that laugh at DDD being ‘size inclusive.’ Furthermore, a mom who actually breastfed must have designed them because they’re both comfortable AND highly functional.”
“Their customer service is outstanding. If you are petite with a large chest, the organic cotton choices are perfect! They actually care about their customers and work with you to find your perfect fit.”
If you’re looking for a pumping bra, Kindred Bravely has you covered there too. You can count on super-soft fabrics and underwire-free designs, including the game-changing Hands-Free Pumping & Nursing Bra.
To research additional options, check out our other nursing bra finalists:
- Motherhood Maternity (winner of Best Maternity Clothes and Best Maternity Jeans!)
Best Maternity Jeans: Motherhood Maternity
“Best maternity jeans, so comfy, not the most affordable but so worth it; fit is great, band for belly is comfortable. Overall, highly recommended.”
Motherhood Maternity isn’t just the best place to buy pregnancy and postpartum clothes. According to Ovia moms who voted, the brand also makes the best maternity jeans — by far.
“Many styles are reasonably priced, and after trying on a few, you will find a pair that fits, flatters, and is so comfortable.”
“They are very, very comfy. I had a pair when I was pregnant, and I wore them sooo much that I had to get a couple more! They have everything from jeggings to regular material jeans to bootlegs to capris! Everything you can think of.”
From classic blue bootleg and skinny jeans and to trendy distressed crops, overalls, and leopard-print denim, Motherhood Maternity has the best selection. Whether you browse jeans on sale or shop the newest styles, you’ll find plenty of options at affordable prices.
Motherhood Maternity clothes aren’t just comfy, stylish, and affordable. The high-quality jeans have an impressive lifespan too. Ovia moms pass them among friends and wear them again for second and third pregnancies.
“They just last a long time. I have let my friends borrow clothes after having my son and these pants are being worn at least by five different women and still hold up well.”
Want to check out other options? Take a look at our other finalists for best maternity jeans:
- Old Navy
Best Recovery Wear: Frida Mom Postpartum Kit
“Everything you need to heal so you can focus on your new little one.”
No matter what your labor and delivery was like, the Frida Mom Postpartum Recovery Kit has all the wearables you need to recover. We’re talking disposable postpartum underwear, labor and delivery socks, a delivery gown, instant ice maxi pads, and cooling pad liners.
“This kit has everything you need! I wore adult diapers until my bleeding subsided a little and then loved the mesh underwear. The peri bottle is amazing and the liners/foam really help.”
Aside from wearables, you’ll get a handy upside-down peri bottle, perineal healing foam, and a convenient carrying case.
“I used everything in this box for postpartum recovery. All items included are better versions of the hospital supplies. Bought as a gift for a friend and it’s a must-have for me if I deliver again!”
Labor certainly isn’t the most glamorous part about becoming a parent, and Frida Mom understands that. This kit is for when things get real, providing you with delivery and postpartum must-haves for every step of the journey.
“I bought this kit and was able to still use a lot of the products after I had an emergency C-section!”
Interested in other options? Take a look at our other finalists:
- Belly Bandit
- Motherhood Maternity