Driving Enrollment and Empowering Women: Partnering with Ovia Health at Benefit Fairs
Ovia Health is transforming how women experience healthcare by providing personalized, data-driven solutions through its Ovia+ platform. A key part of this mission involves meeting health plan members where they are—at benefits fairs and wellness events across the country and virtually. These face-to-face interactions aren’t just a brand presence; they’re a strategic tool for increasing awareness, engagement, and most importantly—enrollment in Ovia+.
Why Ovia Health Shows Up
By attending member-facing events on behalf of clients, Ovia Health connects directly with potential users to explain the value of Ovia+ and encourage enrollments on the spot. These events provide a unique opportunity to speak with women about their health needs, explain available benefits, and answer common questions.
Emma Doyle, Ovia Health Senior Account Manager, shares how powerful those interactions can be. “People tell us, ‘If it wasn’t for Ovia, I wouldn’t have gotten through my pregnancy,’ or ‘I didn’t even recognize myself going through menopause until I found this support.’ It’s incredibly rewarding—and it’s exactly why being present at these events matters,” she says.
The Role of Health Plans
For health plans, partnering with Ovia Health on benefit events is more than just a gesture—it’s a proven method to increase Ovia+ enrollment and drive better health outcomes.
“We see this as a real partnership,” said Brooke Sumner, Ovia Health Senior Account Manager. “When organizations work with us to promote attendance, choose accessible locations, and allow their employees to attend events during work hours, the engagement is significantly higher. That translates directly into more enrollments and more impact.”
Case in Point: A High-Impact Event
One standout example occurred on March 18, 2025 during a benefits fair hosted by Harvard Pilgrim Health Care. The event resulted in an 11% increase in Ovia+ registrations and a 21% spike in enrollments—the highest enrollment volume for the month. These results highlight the clear ROI that benefits fair participation can deliver.
The Strategic Advantages for Health Plans
When health plans collaborate with Ovia Health on events, they gain:
- Higher Enrollment in Ovia+: Face-to-face education encourages immediate action, helping more members activate their benefits.
- Greater Member Engagement: Personal interactions build trust and improve understanding of available resources.
- Improved Outcomes: Informed and engaged members are more likely to use preventative care tools and self-manage their health.
- Customized Care: Ovia Health’s tools are tailored to women’s needs—covering fertility, pregnancy, postpartum, menopause, and more—helping plans offer more comprehensive care.
- Actionable Feedback: In-person conversations provide real-time insights that help refine future health plan offerings.
- Support for Health Equity: By addressing women’s unique health challenges, plans help close gaps in care and promote equitable outcomes.
Looking Ahead: A Call to Partner
Ovia Health will continue its mission to support women at every age and stage of life. For health plans, these events are a strategic opportunity to activate members, improve satisfaction, and create healthier populations. Partnering with Ovia Health to bring Ovia+ to members in person is one of the most effective ways to increase engagement and drive measurable results.