More than milestones: How Ovia enhances women’s health benefits

woman in education working at home

Women’s health doesn’t start — or stop — with fertility, and fertility itself doesn’t begin when someone tries to conceive. Yet many benefit strategies treat it as a single moment in time.

Fertility is often positioned as the centerpiece of women’s health benefits. For employers and health plans evaluating fertility-only solutions, the promise is often centered on one goal: helping someone get pregnant. When benefits focus only on the point of conception, they overlook everything that comes before and after, missing the key factors that drive outcomes, costs, and member trust over time.

The difference between a fertility-only solution and a full-spectrum women’s health solution matters because women’s health starts with understanding the body, unlocking earlier insights, and providing continuous support. It’s not a choice between fertility benefits and broader care — Ovia provides both, beginning with cycle tracking and preconception “trimester zero” and extending across the full women’s health journey. That’s why so many health plans and employers rely on Ovia.

A full-spectrum approach

Women navigate a wide range of health needs across life stages, from menstrual and preventive care through pregnancy, postpartum, perimenopause, and menopause — and that’s where solutions like Ovia+ come in. Ovia’s approach helps organizations better address these needs, driving greater participation, stronger engagement, and a more meaningful impact from their benefits.

“Women tell us time and again that being in tune with their bodies gives them confidence and peace of mind. When benefits meet women where they are, whether managing symptoms, navigating life transitions, or planning for the future, they are more likely to stay engaged and take proactive steps toward their well-being.”
– Leslie Saltzman, DO, VP of Consumer Health Solutions & Medical Discipline Director, Consumer Health, Labcorp 

At the center of this is the menstrual cycle, one of the most powerful yet underutilized indicators of women’s health. While some women track to conceive, many do so to avoid pregnancy, manage symptoms, understand changes in their bodies, or detect signs of underlying health conditions. Tools like cycle tracking serve as an entryway into personalized care, helping improve body literacy and recognize patterns that might otherwise go unnoticed. Over time, data logging and in-app content help build a deeper understanding of each phase of the cycle. This continuous visibility into health patterns enables earlier intervention, strengthens chronic condition management, and drives individualized care. 

Driving better outcomes and lowering costs

By supporting women across every stage of life, Ovia helps them take proactive steps toward their health, not just when trying to conceive. Fertility is a key moment in that journey, and Ovia’s full-spectrum approach extends far beyond, reducing the need for high-intensity interventions, supporting up to a 65% reduction in assisted reproductive technology utilization and nearly halving the risk of multiple gestations. These improvements not only promote healthier pregnancies but also lower the significant costs associated with multiple gestations and intensive fertility treatments, saving organizations tens of thousands of dollars per case.

The impact extends well beyond conception. Holistic support through Ovia has been linked to up to a 54% reduction in preterm deliveries, a 24% reduction in cesarean sections, a 14% reduction in preeclampsia, and a 54% reduction in NICU stays.*  Avoiding these preventable outcomes contributes to meaningful cost savings for employers and health plans, with estimates of $95,0001 saved per avoided preterm delivery, $23,0002 saved per avoided case of preeclampsia, and $21,0003 saved per avoided infertility treatment.

Fertility is just one moment. Women’s health is a lifelong journey. Organizations that embrace a more connected, continuous approach are better positioned to support their populations, improve outcomes, and maximize the impact of their benefits. 

References

  1. Ovia Health’s book of business claims analysis results; Beam, A.L., Fried, I., Palmer, N. et al. Estimates of healthcare spending for preterm and low-birthweight infants in a commercially insured population: 2008–2016. J Perinatol 40, 1091–1099 (2020).
  2. Stevens, et al., 2017. Short-term costs of preeclampsia to the United States health care system. American Journal of Obstetrics and Gynecology, 217(3).
  3. Ovia Health’s book of business claims analysis results. Each IVF cycle costs on average $15,000; most pregnancies are achieved within four IVF cycles,  totaling $50,000. (National Conference of State Legislatures: State Laws Related to Insurance Coverage for Infertility Treatment [2021]; Smith et al., 2015. Live-Birth Rate Associated With Repeat In Vitro Fertilization Treatment Cycles. JAMA

*These outcomes reflect the greatest improvement for a single client. Results may vary based upon initial prevalence rate and engagement rates.