Does Comparing Cesarean Delivery Rates Influence Women’s Choice of Obstetric Hospital?
The American Journal of Managed Care, vol 25, iss 2
Ovia partnered with researchers at Ariadne Labs to design a randomized control trial. The trial included educational content and an interactive tool that allowed members to search hospitals in their area and review their quality data, namely, C-section rates. We found that women given access to quality data were more likely to consider C-section rates when selecting their hospital.