Millennial Mom Insights Blog

May 12, 2018 | Ovia Insights

Here’s To Moms!

To celebrate Mother's Day, we asked thousands of moms to tell us what this day means to them. We’ve chosen some of our favorite responses to share with you.
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April 25, 2018 | Articles

Announcing New Ad Units from Ovia Insights

Ovia Insights ad units are designed to be fun, informative, and, most importantly, native to their surroundings.
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April 20, 2018 | Articles

Quality Over Quantity

Expectations of a brand’s agency partners are focused on more intrinsic qualities such as strategy, creativity, and innovation. In order to meet these new goals, agencies should prioritize quality over quantity in their ad placements.
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March 23, 2018 | Articles

Think You Know Millennial Moms? Think Again.

To sustain growth and maintain relevance, brands must target and connect with millennials, who now comprise

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March 12, 2018 | Articles

The Ad Formats That Win With Millennial Moms (And The Ones That Lose)

This February, Ovia Insights surveyed more than 9,000 Ovia Pregnancy users to learn more about millennial moms' buying decisions, ad preferences, and product...

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March 7, 2018 | Articles

What Advertisers Can Learn from the Oscars

As the 90th Academy Awards proved, a conversational shift is in the making. Host Jimmy Kimmel didn’t just acknowledge the #TimesUp and #MeToo movements, Harvey Weinstein,...

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February 2, 2018 | Articles

Ovia Health Selected for Inclusion in Willis Towers Watson’s Family and Fertility Benefits Solution

Ovia Health’s Industry-Leading, Evidence-Based Maternity and Family Benefits to Help Employers Prevent Costs, Attract and Retain Top...

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November 28, 2017 | Articles

The Hidden Talents of Email: Best Practices For Email Marketing

Marketers are always looking for new and innovative ways to reach their brand’s audiences, especially as technology expands communication...

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November 21, 2017 | Toolkits

A Hosted Conversation on Maternity Benefits

Every day, we’re working to improve maternity care for women and employers. We all know that making maternity care better has the power to...

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October 23, 2017 | Articles

ABC Expo Event Recap

Did you follow us while we were at the ABC Kids Expo in Las Vegas this year?  We were broadcasting live from the tradeshow floor for two days, talking with...

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