Millennial Mom Insights Blog

August 28, 2019 |

Welcome to the 2019 Ovia Family Awards

From the furniture that makes your nursery a place you love to visit (even in the middle...

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August 26, 2019 |

Mobile-first media: why advertisers are spending more on in-app content

by Emma Antoine-Portinari 

Mobile advertising has quickly become the dominant form of marketing communication for companies and advertisers. This year...

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July 22, 2019 | Articles Research

Asking Your Audience: Strollers and Car Seats

Ovia Insights helps leading brands connect and build meaningful relationships with the millions of millennial women who use our Ovia Fertility, Ovia...

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July 3, 2019 | Ovia Insights Articles Research

Asking Your Audience: Baby Skincare

Ovia Insights helps leading brands connect and build meaningful relationships with the millions of millennial women who use our Ovia Fertility, Ovia...

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May 6, 2019 | Articles

Taking brand education to a new level

We know how difficult it can be to navigate the hundreds of new...

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May 12, 2018 | Ovia Insights

Here’s To Moms!

To celebrate Mother's Day, we asked thousands of moms to tell us what this day means to them. We’ve chosen some of our favorite responses to share with you.
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April 25, 2018 | Articles

Announcing New Ad Units from Ovia Insights

Ovia Insights ad units are designed to be fun, informative, and, most importantly, native to their surroundings.
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April 20, 2018 | Articles

Quality Over Quantity

Expectations of a brand’s agency partners are focused on more intrinsic qualities such as strategy, creativity, and innovation. In order to meet these new goals, agencies should prioritize quality over quantity in their ad placements.
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March 23, 2018 | Articles

Think You Know Millennial Moms? Think Again.

To sustain growth and maintain relevance, brands must target and connect with millennials, who now comprise over half of...

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