Millennial Mom Insights Blog

October 23, 2017 | Articles

ABC Expo Event Recap

Did you follow us while we were at the ABC Kids Expo in Las Vegas this year?  We were broadcasting live...

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October 12, 2017 | Articles

3 Tips for Brands As Millennials Embrace Marriage, Motherhood, and the Move to the ‘Burbs

The major adult milestones of marriage, having a baby, and buying a home—which often occur in rapid succession—each comes with its...

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October 4, 2017 | Articles

Spotlight Series: The Land of Nod

Our new “Spotlight Series” features brands and agencies we work with on our Insights platform to reach our common audience -...

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September 28, 2017 | Research

Reaching Millennial Moms: Moving Beyond One-Size-Fits-All Advertising

Earlier this year, Ovia Insights announced the results of our groundbreaking survey of nearly 3,500 millennial women. In this survey, we...

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September 20, 2017 | Research

Meet the Tech-Savvy Millennial Mom

Ovia Insights recently surveyed over 3,500 women to better understand their passions, motivations, and media habits. The result?...

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September 11, 2017 | Articles

The Latest & Greatest from Ovia Insights: Introducing Ask Your Audience Rapid Polls


One of our core company values at Ovia Health is to live for our users—the millions of women and families who...

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September 5, 2017 | Research

Meet the Socially-Conscious Millennial Mom

We’ve said it before, and we’ll say it again - not all millennial moms are the same. A...

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August 30, 2017 | Articles

3 Reasons Why Your Brand Should Invest in Content

Quality content has become one of the most buzz-worthy topics among marketers and advertisers. But does content live up to the...

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August 15, 2017 | Articles

Learn How to Reach Millennial Moms and Grow Your Business

Do you think your brand has millennial moms all figured out? Think again. A recent Ovia Insights survey of...

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August 9, 2017 | Articles

3 Tips to Help Brands Make the Most Out of Back-to-School Shopping

Back-to-school shopping is in full swing, and consumer spending has reached a fever pitch! The National Retail Federation estimates that consumers...

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